With the economy weak and DVD revenues down, the international box office is critical to studio coffers. So how American can real American heroes dare to be? It's a question Paramount faced when it developed G. I. Joe: Rise of Cobra (in theatres Friday), based on the Reaganera toy and comics franchise. And it's one next confronting the Marvel factory as it preps First Avenger: Captain America for a 2011 release.Copyright © 2009 World Of Superheroes.com
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